Making Event Planning Easier: How Easter Associates Optimizes Speaker Selection and Programming

Making Event Planning Easier How Easter Associates Optimizes Speaker Selection and Programming

At Easter Associates, we work alongside associations to craft events that are both effective and memorable. A critical part of this is selecting the right speakers and building thoughtful programming. By combining close collaboration with client committees and using advanced technology, we streamline the speaker selection process, tailoring each event to meet its specific objectives.

Collaborative Speaker Selection with Client Committees

Choosing the right speakers is a collaborative effort. We work closely with client committees and boards, who provide the subject matter expertise to define the core topics and focus areas for each event. While they steer the content, Easter Associates manages the logistics—from onboarding speakers to handling their participation. Our custom software further enhances this process, making it smoother and more efficient.

Proprietary Software for Seamless Speaker Management

Coordinating speaker logistics can quickly become overwhelming, particularly when multiple speakers are involved. Our proprietary software simplifies these logistics, allowing speakers to easily submit their bios, sign contracts, and upload presentations. The platform’s real-time updating feature ensures that any changes are reflected immediately, keeping information up to date without the need for manual adjustments.

Streamlining Speaker Logistics

Managing the details of speaker contracts, honorariums, and presentation materials used to require constant tracking through emails and spreadsheets. With our centralized system, all this information is organized in one place, minimizing errors and saving time. This efficient approach ensures smooth coordination and helps events stay on schedule.

Efficiency in Action: Real-World Example

Last year, one of our speakers needed to update their presentation title and objectives after approval. Using our system, the speaker submitted their changes directly, and we quickly coordinated the necessary approvals with the relevant committee. This efficiency kept the event on track, demonstrating the value of having a streamlined process when managing multiple speakers and tight timelines.

Ensuring Diversity and Relevance in Programming

Delivering a wide range of relevant content is key to a successful event. Easter Associates often issues a call for presentations, encouraging association members to submit ideas for topics and speakers. This inclusive approach broadens the scope of the programming, ensuring it meets the current interests and needs of the audience.

Staying Ahead of Trends in Speaker Selection

As the event landscape continues to evolve, associations are looking for speakers who can cover multiple topics within the same event. This trend maximizes value by keeping costs in check while delivering varied content. Easter Associates stays ahead of these changes by sourcing versatile speakers who can contribute to different sessions, enriching the event experience for attendees.

Using Feedback for Continuous Improvement

Attendee feedback is invaluable in shaping future events. Our platform allows participants to provide detailed feedback on both sessions and speakers, giving us insights into what worked and where improvements can be made. This feedback is shared with our client committees, helping identify standout speakers and refine the programming for future events.

Partner with Easter Associates for Your Next Event

By integrating collaborative planning with advanced technology and staying in tune with industry trends, Easter Associates helps associations plan and execute exceptional events. Whether you’re organizing a conference, a board meeting, or another key event, our team is here to support you at every step. Contact us today to learn how we can assist with your association’s next gathering.