By Vice President Devon Possanza, CMP

The rise of artificial intelligence (AI) in the workplace is undeniable, with 75% of global knowledge workers now using AI in their daily routines. As organizations strive to stay competitive, it’s clear that AI is here to stay. For associations, adopting AI can streamline operations, but understanding how to use it efficiently and ethically is essential. At Easter Associates, we guide our clients through this transition, ensuring that AI enhances their work without replacing the essential human element.

Integrating AI into Our Workflow

At Easter Associates, AI has become a helpful tool for tasks like meeting documentation, generating email drafts, and creating event visuals. Rather than spending hours on these menial tasks, we rely on AI to handle them quickly and accurately. For instance, AI tools can generate event summaries or transform speaker bios from long resumes into clear, concise profiles.

AI in Notetaking and Content Creation

For virtual meetings, AI tools integrated into platforms like Zoom and WebEx automatically capture key discussion points. While we still value human input in summarizing meetings, having AI as a backup ensures we don’t miss anything important. AI also assists with content creation, making it easier to refresh event descriptions and bios for recurring events. By inputting key information, we can generate fresh, engaging content while keeping the focus on strategic decisions.

Visual Design and Event Planning with AI

AI’s ability to create visuals for event planning has been a game-changer. Whether it’s generating design ideas for registration desks or creating new centerpiece concepts, AI gives us the flexibility to present clients with multiple options based on their budget. This allows for quicker decision-making and helps clients visualize their event.

Shaping the Future of Event Management

As AI continues to evolve, its role in event management will only expand. Associations that embrace AI now will be better equipped to handle the demands of future events, freeing up time for tasks that require human expertise, like relationship building and high-level strategy. However, it’s critical to use AI responsibly. At Easter Associates, we focus on incorporating AI in ways that enhance—not replace—the human touch, ensuring that client interactions remain at the heart of everything we do.

Partner with Easter Associates for AI-Driven Event Solutions

AI is transforming the way organizations operate, and associations must adapt to stay competitive. Easter Associates can help you harness AI’s potential while maintaining the personal touch that defines your events. Contact us today to learn how we can support your next conference, board meeting, or event with AI-enhanced solutions.