Sometimes, rethinking the way an event is presented can make all the difference. That was the case when a student Challenge Bowl—previously part of a healthcare association’s fall conference—was transformed into a standalone virtual event. The new format expanded the event’s reach, tripling attendance and making it a highly anticipated part of the association’s programming. Here’s how our team helped transition the event from in-person to online and exceed expectations.

Networking opens doors to opportunities, facilitates knowledge sharing, and strengthens professional ties—it’s no wonder that 67% of people rate it as the most important reason to join an association. At Easter Associates, we understand the vital role that collaboration and new connections play, and we’ve honed the art of designing networking opportunities that truly meet the needs of your members.

The rise of artificial intelligence (AI) in the workplace is undeniable, with 75% of global knowledge workers now using AI in their daily routines. As organizations strive to stay competitive, it’s clear that AI is here to stay. For associations, adopting AI can streamline operations, but understanding how to use it efficiently and ethically is essential. At Easter Associates, we guide our clients through this transition, ensuring that AI enhances their work without replacing the essential human element.

At Easter Associates, we work alongside associations to craft events that are both effective and memorable. A critical part of this is selecting the right speakers and building thoughtful programming. By combining close collaboration with client committees and using advanced technology, we streamline the speaker selection process, tailoring each event to meet its specific objectives.”

At Easter Associates, our dedication to professional development is vital to our operations and success. Keeping up with industry advancements and continuously improving our skills are top priorities for our team. Here’s how we cultivate a culture of learning and adaptation that benefits both our staff and the associations we serve.

At Easter Associates, we view conference planning as an art and see every detail as an opportunity to enhance the attendee experience. From the initial theme selection to the finishing touches, we ensure each element aligns perfectly with the hosting association’s identity and the attendees’ expectations.

Milestone celebrations are a testament to the unique journey of each association. These moments are not merely about marking time; they’re about honoring achievements, reflecting on the journey, and looking forward to the future with anticipation and strategy.

If your association is contemplating a destination conference, there are several key factors to consider, and Easter Associates is uniquely positioned to guide you through this process. Our experience in organizing events outside of our Virginia has taught us the importance of adaptability, meticulous planning, and leveraging local knowledge. Here’s a glimpse into what we do differently when planning an out-of-state conference and how we can make your next event a resounding success.

“Lobbying.” It is one of those words that sounds more like a leisure activity than a critical business strategy. You might imagine it involves lounging in opulent offices, eating at fine restaurants, and exchanging pleasantries at fancy receptions. Yet, in the world of association management, lobbying is anything but casual.

I often hesitate before typing ‘when you get a chance’ in an email to colleagues. It’s a phrase that seems to echo the constant rush we’re all too familiar with. In the whirlwind of our busiest seasons, it feels like every minute is accounted for. But for those of us fortunate enough, there comes a time in our annual rhythm when the pace slows, giving us the gift of a few extra hours or days.